Blog Post : Incentivising knowledge sharing behaviours

35 people attended this NetIKX event held at the British Dental Association on the afternoon of Tuesday March 18th 2014. Steve Dale spoke on the ‘hot topic’ of  ‘gamification’. Quite simply, ‘gamification’ is the process of applying game elements to non-game applications using the fundamentals of human psychology to address motivation, ability levels and ‘triggers’ in individuals. The ultimate aim is to increase individual, team and organisational performance. Steve instanced a number of examples – from a multitude: within the NHS (a gamification app to encourage exercise); within local government (Halton Borough Council puts RFID tags on bins to track correct recycling by households and rewards good practice by awarding points that can be redeemed at local shops); within the market place (Supermarket club cards and loyalty cards). Steve cautioned against an  unthinking approach to adopting ‘gamification’ within an organisation. He emphasised the need to think carefully about organisational culture and to ensure that organisational goals are clear. After Steve’s talk and questions we moved on to syndicate sessions where five groups devised a gamification strategy to achieve an objective within their organisation. We then talked about the strategies. The event closed with networking, wine and nibbles. For Steve’s presentation go to http://www.slideshare.net/stephendale and for more information on Steve go to http://about.me/stephendale

Graham Coult has done an excellent write up of this event for the journal “Managing Information” Vol. 21 Issue 2 2014 pp. 26-28. ISSN13520229. This is a subscription journal go to http://aslib.com/resources/mi_intro.htm

robrosset NetIKX ManCom

 

 

 

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